Heart Foundation backs new Stayin’ Alive promo
Hands-only CPR, to the steady dancefloor rhythms of the Bee Gees’ Stayin’ Alive, could mean the difference between life and death to a cardiac arrest victim.
That’s according to the Irish Heart Foundation (IHF) who have endorsed a new UK television advertising campaign, featuring tough-guy Vinnie Jones performing hands-only chest compressions to the soundtrack of the Gibbs’ disco classic.
The high-profile British Heart Foundation advert is aimed at tackling myths about CPR, with fears about the ‘kiss of life’ and lack of awareness about chest compressions meaning that two thirds of cardiac arrest victims do not receive effective first aid assistance from bystanders. Continue reading »